Passion on the Web

We are often asked for support from individuals who want a site for their small business or profession.  For most, it  is clear that the website is something they dread doing but know they must.   We encourage them to think of it as a tool to spread the word about their professional passions. What really drives them in their work? What would they love to be focused on?  Suddenly, their eyes light up and their brains begin buzzing.    This is what anyone managing a website should think about - no matter how large or small.  Think about what drives your organization.  What keeps everyone motivated?  What draws your customers or clients?   Then go for it!